IndustryWeek: Selling Direct-to-Customer Is Increasingly an Attractive Option

Article highlights:

-Manufacturers are seeing big savings on restrictive margins, gaining control of their brands, and are generating significant revenue with a personalized e-commerce direct-to-consumer sales strategies.

-According to Forrester Research, 40 percent of pre-pandemic buyers wanted to buy directly from manufacturers, and were willing to pay 20 percent more to do so. The reason for this is consumers expect the manufacturer to be the best source of information about their products.

-McKinsey and Company reports that more than 75 percent of buyers and sellers prefer remote human engagement over face-to-face interactions.

The article also presents a chart detailing the opportunities and challenges of selling direct. However, while this way of doing business does provide challenges, it is also providing valuable information regarding sales improvements and how to develop more appropriate marketing strategies.

To read the full article, click here.


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